The Unlock
What if the most powerful marketing strategy for 2025 wasn’t born in Silicon Valley… but on the dusty roads of Galilee 2,000 years ago?
It may sound surprising, but Jesus pioneered a playbook that still outperforms the latest hacks and funnels. Why? Because it wasn’t designed for algorithms. It was designed for the human heart.
We live in a crisis of connection. Businesses are shouting, but nobody’s listening. Ads are ignored. Posts are scrolled past. For many entrepreneurs, it feels exhausting, inauthentic — and it’s not working.
The problem isn’t your product. Or even your work ethic. The problem is the playbook.
This week, I’m unpacking four timeless principles Jesus used to spark the most influential movement in history — and how they can reshape the way you build your brand.
The Key Move
Here are the 4 principles (and your challenges for each):
Precision Targeting — Whisper to the right one.
Jesus said: “I was sent only to the lost sheep of Israel.” (Matt. 15:24)
Challenge: Who are your “lost sheep”? Be painfully specific.
Irresistible Proposition — Offer Living Water.
Jesus didn’t sell features. He promised transformation.
Challenge: Can you describe your offer’s transformation in one sentence?
Exponential Evangelism — Empower Your Twelve.
Jesus multiplied His message by equipping disciples to carry it further.
Challenge: Who are your 12 most engaged followers/clients? How can you empower them?
Authentic Alignment — Let your mission be your marketing.
Colossians 3:23: “Whatever you do, work at it with all your heart, as working for the Lord.”
Challenge: Where does your brand’s promise not align with its practice? Close that gap.
The City Gate
Pause and reflect: Am I chasing algorithms, or am I building for the human heart?
The Key Ring
📖 “Write the vision; make it plain on tablets, so he may run who reads it.” — Habakkuk 2:2
Clarity creates traction. Jesus’ clarity of mission is what turned whispers into a world-changing movement.
Your Next Step
👉 This issue is just the blueprint. In my new YouTube episode, I unpack each principle in depth with examples you can apply today.
➡️ Watch “I Found Jesus’ Marketing Strategy… And It Still Works” here at 9AM PDT → [Full Episode]
Grateful you’re here.
Turn the key. Build what lasts.
— Christian Graham
Founder, Merakairos Media & The MK LAB